An AI assistant that lives in your Instagram DMs

No app to install, no signup form, no dashboard to remember. Send a direct message and Jarvi is already working — running your real calendar, your real task list and a memory that outlives the conversation, from the inbox you check anyway.

The lowest-friction way to start there is

Most productivity tools ask for an email address, a password, a plan choice and a five-screen onboarding tour before they do anything for you. That order is backwards. You are asked to commit before you have seen a single useful result, and the honest reason most tools are built that way is that the signup is the metric being optimised, not the first day of use.

On Instagram there is nothing to commit to. You send a DM the way you would to a person, and a real answer comes back. An account is quietly created from your Instagram identity in the background — most people find out Jarvi has been keeping one for them when they decide to connect a calendar, which is often several conversations in. Nothing is asked of you until the moment it is genuinely required.

That matters more than it sounds. The gap between "this looks interesting" and "this did something for me" is where nearly every tool loses the person. On Instagram that gap is one message long.

Instagram is visual, so Jarvi reads images

It would be strange to build for Instagram and then only accept text. Send a screenshot of your exam timetable and Jarvi reads it, tells you what it found, and offers to put the whole term in your calendar. Photograph a handwritten to-do list from a notebook and each line becomes a real task. Send a picture of an official letter listing the documents you have to produce and it becomes a checklist with individually tickable items, so you can work through it over a fortnight instead of losing the letter.

This is the fastest capture route the product has. Typing out a timetable takes ten minutes and you will not do it. Sending a photo of it takes three seconds, and you will.

Every extracted item still passes through the same checks a typed one does. Tasks run through duplicate detection, so photographing the same list twice does not double your backlog. Events run through conflict detection, so a timetable that collides with something already in your week gets flagged and asked about rather than silently double-booked.

Comment to DM, without the marketing funnel

Comment a trigger word on a post and Jarvi replies to your comment publicly, then opens a private DM with you at the same time. It is the familiar pattern — except that what arrives in the DM is not a landing page, a discount code or a lead magnet. It is the assistant, running, waiting for your first real instruction. The demo and the product are the same thing.

One brain across every messenger

Instagram is not a cut-down edition. It is the same Jarvi, the same four agents and the same memory as Telegram, WhatsApp and Messenger. Schedule something over Instagram tonight and ask about it on WhatsApp tomorrow morning — one account, one history, one answer.

The free tier covers a single messenger; The Executive covers four, so you can move between them as your day moves without splitting your history across three half-populated accounts. Underneath, all of it is the full product: Grim handling the calendar with conflict detection before anything is booked, Murphy triaging the task backlog, and a long-term memory that still knows in November what you decided in March.

What you can actually say

• "Book a call Thursday at 2 and remind me the night before."
• [a screenshot of a timetable] — "Put all of this in my calendar."
• "What did I decide about the pricing model last month?"
• "Add three tasks: renew passport, book dentist, email the landlord."
• "What does tomorrow look like?"
• "Move my 4pm to Friday and tell me what that frees up."

What it is honestly not

Jarvi does not post for you, does not manage your followers, does not schedule content and does not write captions. It is not a social media tool that happens to live on Instagram — it is a chief of staff that happens to be reachable there. If you arrived looking for post scheduling or audience analytics, this is the wrong product and it is better that you find that out in one paragraph than after a signup.

Common questions

Account needed first? No. DM the account and you are working immediately; a login only appears if you connect Google.

Screenshots? Yes — timetables, handwritten lists and letters are all read and acted on, with duplicate and conflict checks applied.

Comment auto-reply? A public reply plus a private DM that is the product itself, not a funnel.

Real calendar? Yes, after a one-time Google connection. Events land on your own phone calendar.

Multiple messengers? One on free, four on The Executive, all sharing one memory.